A little-known secret in the marketing world is creating a search engine optimized list for local keywords. These are essentially the words we want to target because pet owners in their area are searching for them. This plan helps reduce the efforts of ranking for junk keywords that pet owners in their area just aren’t searching.

We developed an extensive wide-net of high-quality local keywords and reduced unnecessary visibility with keywords we did NOT want their practice to show up for. This resulted in high-intent veterinary patient leads into our funnel at half of the price of their previous marketing company.