A little-known secret in the marketing world is creating a search engine-optimized list for local keywords. These are essentially the words we want to target because pet owners in their area are searching for them. This plan helps reduce the efforts of ranking for junk keywords that pet owners in the Mandeville area just aren’t searching for.

We developed an extensive, wide net of high-quality local keywords and reduced unnecessary visibility with keywords we did NOT want their practice to show up for. This resulted in high-intent in-home euthanasia leads into our funnel at half the price of their previous marketing company driving more leads on a smaller budget.