They say that if you want to be successful in the modern world, you have to look at social media. It's hard to dismiss this. Just think about it, you becoming a veterinary social media superstar. That's something people won't take lightly.
When you look at famous people on social media and the number of people following them, you can imagine how much it can benefit you and your vet practice. That said, it never hurts to try.
But if you want to be a veterinary social media superstar, you need to do it right. We'll talk about why you should consider going down this route, and we will add in a few tips that can help you set your path straight towards becoming a social media phenomenon.
Why Aim To Become a Veterinary Social Media Superstar?
There are multiple ways to gain new customers for a veterinary practice. You can go down the traditional marketing route or try the online equivalent. However, if you are looking for a way to reach a vast audience with little to no effort, you should be looking at social media.
In a study conducted by Edison Research and Triton Digital, they found out that over 233 million Americans use social media. This number is not a joke. Even if you get 0.1% of that number, that is still 233,000 people reached. The best part? You can compare these people without having to pay for anything.
This is the reason why businesses try their hardest to "make it" on social media. The reach is just unimaginable, and keeping your name and brand in front of people at all times will help you generate leads for your vet practice. After all, social media influences as much as 71% of customer buying decisions.
So now that we have a good understanding of why becoming a veterinary social media superstar is essential for the marketing of your business, let's find out how we can get there.
Tips in Becoming A Veterinary Social Media Superstar
Video Content Trumps Everything Else
According to The Marketing Helpline, only 11% of posts on Facebook are videos, but more than 85% of Facebook users watch them without sound. They also added that posts with video content are 48% more likely to be viewed by followers. What does this mean? Well, this means your followers and other people are more likely to engage with your posts on social media if there's a video attached to the post.
The question is, what kind of videos should you go for? If you are gunning to be a veterinary social media superstar, here are a couple of suggestions.
- Create a video introducing members of your veterinary team. Make sure you have fun while making these videos. Share random stuff like their favorite animals, what they do when they are not helping pets, and how they got into the whole veterinary world. By creating these videos, you are assisting clients to become more familiar with your staff.
- Create daily "Today in the life of" content to give your followers insight into what goes behind the scene. Keep it as raw as possible but make sure the videos are still tasteful.
- Start a video series explaining the different services you offer to your customers. You can go and use a step-by-step method showcasing the procedure.
- Answer common questions and address popular myths regarding their pets and pet care. With the amount of misinformation available online, offer facts and expertise.
- Create a "Pet of the Week" series where you introduce one of your patients (with the owner's consent, of course). Everybody loves pets, so these kinds of videos will be a sure hit. Go further by providing information about their condition and what help was provided in your vet practice.
Talk With Your Followers
Social media is not a one-way street. If you want to be popular on social media, you should learn to interact with your followers. This does not mean responding to every comment with a canned response. Instead, take time to create personalized responses to comments that deserve them. A heartfelt "Thanks!" is more than enough.
But this interaction might need a bit of spark and some kindling. This can come in the form of posts that request interaction from your followers. Create posts asking them about their biggest questions regarding their pets. Maybe let them tell you about an experience they have had with their pets. This gives the stage to your followers and provides them with a platform where they can share. As soon as they do, you can share the stage with them by providing your expertise or sympathy.
Use Social Media Analytics
While social media is not the best place to gather data, it can be an excellent avenue to understand trends. You can create polls and surveys that will give you a good idea of what your followers want or need. Create a survey on how many different types of pets your followers have, and it will give you a good idea of the diversity of pets the people who follow you have.
Experts consider the comments section of your social media profile as a treasure trove of data. Find out how people feel about your posts by checking the comments, reactions, and messages related to that post. People are more likely to express their opinions online, so they will tell you about it when they like something.
Lastly, check your social analytics for overall trends within your community. Want to find out what kinds of posts get people to interact with your page? Check your social analytics data as it includes interactions with your account that are not direct responses. By evaluating the data from your analytics, you can effectively plan out what you need to do in the future.
Let Veterinary Marketing Help Your Reach Social Media Superstardom
Want to reach the peak of social media stardom but don't know where to start? Let our experts from Veterinary Marketing help you chart your course. Veterinary Marketing is a full-service marketing agency with guaranteed results. If you want a personalized marketing strategy based on data, then give us a call today at (844) 844-0338
and we will have one of our account specialists guide you through the process.