How To Set Great Goals For Your Veterinary Practice

Written By:
Veterinary Marketing
October 10, 2019
Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” —Pablo Picasso

Can you believe the new year is just around the corner? Now is a great time to evaluate the progress we’ve made on our goals so far and plan ahead for goals in 2020. We know, we know — it might feel like you’re just going through the motions of goal setting every year. That’s why we’re excited to present alternative approaches to Goal Setting, whether it’s for your practice or yourself. Let’s explore our options!

The Secret to Effective Goal Setting for Your Veterinary Practice

We’ve all set goals before that we ultimately didn’t accomplish — whether it was due to factors within or out of our control, we tend to beat ourselves up and feel guilty about it, or we chalk it up to a lack of willpower or time. Before we talk about planning out our next goals, let’s prime our minds for success!

In her podcast, Goal Digger (25 minutes), Jenna Kutcher says that the true secret  to crushing your goals is intention. Intention is more powerful and effective than motivation. Being intentional about your goals means that you are planning when and where you work toward accomplishing goals.

Regardless of which of the below approaches you might consider for goal setting, commit yourself to purposefully devoting (and protecting!) a time and space for you to meet your goals. Otherwise, as Jenna says, “Life is going to find a way to suck away all of our hours and leave us exhausted, lounging in yoga pants that never made it to yoga.”

What Are Objectives & Key Results (OKRs)?

Many major companies such as Google, Intel, Twitter, and LinkedIn use the “Objectives and Key Results” (OKRs) framework for internal team goal setting. Learn more by exploring re:Work’s comprehensive guide here (a 10-minute read) or, if you’re a video/audio learner, watch this TED Talk (12 minutes) presented by John Doerr.



Veterinary Marketing is a full service veterinary marketing company that has helped countless practices increase their new patient numbers and thrive with cohesive marketing strategies. Through veterinary branding, veterinary PPC, social media, and more, we can elevate your practice and get you the results you’re looking for. Ready to get started with us? Chat with John today!

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