Ads That Don’t Work Hurt More Than Your Wallet
Running Google Ads can be a powerful way to grow your veterinary practice—if they’re set up right. Sadly, many vet clinics make simple, costly mistakes that leave them frustrated, over-budget, and without new patients.
At Veterinary Marketing, we help veterinarians turn their online marketing around and bring in more pet owners through smart, effective ads. Let’s dive into the top 5 common Google Ads mistakes and how we fix them.
1. Using the Wrong Keywords
Just because “veterinarian” is in your ad doesn't mean it's showing up for the right people. Some clinics waste money showing ads to people looking for “how to become a vet” or “pet toys”—not pet owners looking for care.
“It’s vital to continuously analyze and optimize your keyword list to avoid paying for traffic that never converts.”
— LSEO, Top 5 Common Google Ads Mistakes
We use targeted Veterinary Marketing tools to make sure your ads only show up for pet owners searching for help in your area.
2. Sending Ads to a Weak Website
Your ad worked—they clicked! But then they land on a website that’s slow, confusing, or hard to use on a phone. That’s a lost client.
We design clean, easy-to-use veterinary websites that are built to turn clicks into calls and appointments.
3. Forgetting About Local Settings
If your ads show up 100 miles away, that’s money down the drain. Many clinics don’t set a tight local radius, which means their ads show up in the wrong places.
We make sure your ads only reach the pet parents near your clinic, where it actually matters.
4. Not Tracking Results
If you don’t know what’s working, how can you grow? Many vet clinics don’t use call tracking, conversion forms, or even Google Analytics.
At Veterinary Marketing, we track everything—from clicks to phone calls—so you know exactly how your ads are performing. Read our client stories to see how we’ve helped practices like yours.
5. Trying to DIY Without Enough Time
Google Ads takes time and know-how. You’re a vet—not a digital marketer. Trying to run it yourself while running your clinic often leads to wasted time and wasted ad spend.
Let us take that off your plate. We handle your Google Ads campaigns so you can focus on pets, not pixels.
Smarter Ads = More New Patients
Your clinic deserves better than ads that waste your money. With the right strategy and team behind you, Google Ads can become one of your best tools to grow your practice.
Ready to fix your ads and get more patients online?
All we need is for you to contact us at VeterinaryMarketing
Schedule a free call today and get a personalized marketing analysis for your clinic. Let’s grow your practice—together.