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Summer can be slow, but your schedule doesn’t have to be. Learn how Google Ads and smart veterinary marketing can keep your appointment book full—even during those hot, quiet months.
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Beat the summer slump with smart strategies that turn slow days into booked days!
Summer is here, and while your patients are out chasing tennis balls or lounging in the sun, your schedule might be doing... Well, not much at all.
If you’ve noticed gaps in your appointment book during the warmer months, you’re not alone—and you don’t have to settle for empty time slots.
That’s where Google Ads, Vets Appointments and Veterinary Marketing come in. With the right strategy, you can fill your calendar fast, even during slow seasons.
“Google Ads are not optional anymore—they’re non-negotiable if you want to stay competitive in your local market.”
— GeniusVets
When pet owners need help, they turn to Google first. If your clinic isn’t showing up, someone else’s is. Google Ads let you:
The best part? You can start seeing results fast, with clear tracking so you know what’s working.
Let’s keep it easy. Here are three real strategies you can use right now to boost appointments:
Think flea/tick prevention, heat safety checkups, or travel certificates. People are already thinking about these—help them find you first.
Ad idea: “Headed on vacation? Get your pet’s travel papers ready today!”
Only pay to reach people near you. That means no wasted clicks from out-of-towners.
Set your Google Ads to focus on zip codes near your clinic.
Everyone loves a deal. Try a time-limited ad with a special rate or bonus (like a free nail trim or 10% off exams).
Pro tip: Mention the offer in your ad and on your landing page for better results.
Google Ads are just one part of the puzzle. To truly grow your practice, you need:
That’s where we come in. At Veterinary Marketing, we specialize in bringing in more patients so you can focus on care.
You don’t need to become a Google Ads expert overnight. That’s our job.
If your practice has slow days this summer, we’ll help you:
All we need is for you to contact us at https://www.veterinarymarketing.com.
Let’s schedule a quick call. You’ll get a free marketing analysis, and we’ll show you exactly how to grow—even in your slowest season.
“You take care of pets. We’ll take care of getting them in the door.”
We help 100’s of veterinarians get new clients online with custom-built websites, cloud hosting, built-in SEO, analytics, custom blog with social media integration, and our web management team to handle everything for you.
