Veterinary Marketing Helps a Kittery, ME Pet Care Business Put More Focus on the Grooming, Daycare and Boarding Experience

Kittery, ME – August 14, 2026 – Grooming is more than an occasional appointment for many pet owners. It is part of keeping a pet comfortable, maintaining their coat, and staying ahead of the everyday mess that comes with being a dog.

A pet care business in Kittery, Maine is putting that part of the pet ownership routine at the center of its next marketing initiative with Veterinary Marketing.

The business specializes in grooming while also offering daycare and boarding, giving pet owners multiple ways to have their dogs cared for beyond the home. Its grooming services include options such as de-shedding and other coat-maintenance services designed around the individual needs of each pet.

That combination gives the business a distinctive place in the local pet care market.

Rather than treating grooming as simply another service on a list, the new marketing direction will give it a more prominent role in how the business communicates with pet owners.

For owners of dogs with coats that shed heavily, require regular brushing, or need more involved maintenance, grooming can become a recurring part of their schedule. De-shedding services can also be especially useful during periods when loose coat becomes a bigger challenge at home.

The business also gives pet owners options when they need care beyond grooming. Daycare provides a place for dogs to spend time while their owners are occupied, while boarding gives families a care option when they are traveling or otherwise unable to have their pets at home.

Veterinary Marketing is working with the Kittery business to better connect these services under a marketing approach that reflects what the company actually does: helping owners keep up with their pets' care, appearance, routines, and needs.

“We want the marketing to reflect the real experience customers are looking for,” said John Donato, founder of Veterinary Marketing. “When grooming is a major part of the business, it should be easy for pet owners to understand what makes those services valuable and when they may be right for their pets.”

The strategy will also help bring greater attention to the range of grooming options available, giving prospective customers clearer information before they decide which service is appropriate for their pet.

At the same time, daycare and boarding remain important parts of the overall offering, allowing existing customers to rely on the same business for different aspects of their pets' routines.

For families in Kittery and the surrounding area, the goal is a simpler way to discover grooming and care options that fit the realities of everyday pet ownership.

For the business, it is an opportunity to make its strongest service the grooming experience more visible while continuing to build around the daycare and boarding services that complement it.

About Veterinary Marketing 

Veterinary Marketing works with veterinary practices and pet care businesses across North America on branding, website development, SEO, advertising, analytics, reporting, and digital marketing. The company helps pet-focused businesses develop marketing strategies that reflect their actual services and the audiences they serve. For more information, visit Veterinary Marketing or call (844) 844-0338. 

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