The 7 Pillars of Effective Veterinary SEO Copywriting
When it’s time to discuss copy with a web marketing client, the conversation tends to lag. Web design is fun and interesting, but copywriting? It’s just words on a page, and anyone can write words on a page. And for veterinary search engine optimization (SEO), all you have to do is toss in a few keywords here and there and you’re golden, right?
Wrong.